Interview with Ann DeMarle and Lauren Nishikawa of the Emergent Media Center at Champlain College
What do you want people to know about the project?
Ann: My answer to that is two-fold. One, violence against women is a huge global problem; that’s the most important thing for people to know. Secondly, we’re using a medium,games, that has been labeled as promoting violence, and we’re taking it and applying it in the opposite direction, to create behavior changes to end violence. It’s not as easy to accomplish as I wish it would be.
What was your impetus for taking on this project? Why a video game, and why one focused on this issue?
Ann: Games are a natural thing for us to be doing here. I began the degree program at Champlain College in game development, and in 6 years it’s become one of our most popular majors, and it’s the first program for game development in the Northeast. Games are an incredible medium, I compare it to the early days of film, they’re just finding their footing. Games provide an opportunity to accomplish communications goals and related tasks that is immense, and there’s a real potential for education if we can unlock it.
The focus on violence against women didn’t come directly from us. At the Emergent Media Center we work with partners, some corporate and some nonprofit. Population Media Center came to us to collaborate with them. They work with the United Nations on issues such as AIDS, teen pregnancy, overpopulation, education, etc., One of the eight United Nations Millennium Development Goals is Gender Equality and key is to reduce gender violence. They believe that gender violence is one of the root causes of poverty world wide. And I’ve had direct experiences that mirror those statistics, so it has personal poignancy for me as well.
What do you see as the challenges that face people working to promote respectful treatment of women and girls?
Lauren: One of the biggest barriers is the mentality that’s embedded into the cultures young boys and girls grow up in. When we went to South Africa, they felt that violence against women was just a part of culture and a part of life. So just getting over the idea that it’s a normal part of life is a huge challenge.
Ann: We started the project by doing research here in the U.S., and then in the townships of South Africa, and we came away with this one quote from a girl we spoke with. She said, “If my boyfriend beats me, he loves me the most.” So it pointed out to us that for generations people have assumed that it’s ok for a man to control the life of a woman, in Western nations it’s just as prevalent, but people don’t talk about and address it, it’s gone underground.