Seriously, Jack in the Box?
Let me count the ways that this commercial is problematic:
1. A commercial requires sex to be interesting.
2. Women in a business environment should use sex to gain attention from men with greater power.
3. Women exist for the sake of sexually arousing men.
4. Lesbian sexuality is performed for male titillation.
Do I need to continue to break this down for you? I'm sure you think you're going to cash in on the 15-25 year-old male demographic, but I'd like to point out that a large number of women are the determining factor in where they and/or their families spend food dollars, and this might not be the best way of convincing them to go to Jack in the Box.
It's not offensive.
A.) It's not like someone asked them to kiss it was the girl's idea
B.) They didn't kiss
C.) It's a very effective commercial and jack saying that it was the worst commercial he'd ever been in is a jab at other outrageous commercials that actually do all those stupid things on your list. (which btw you can't continue "breaking down") Jack in the box isn't belittling women's issues they're poking fun at the company's who rely on such tacky methods of advertising.
D.) Stop being such an ass hole.
E.) No, seriously stop being such an ass hole.
Posted by: Rebekah_made_this_for_me_ | May 11, 2010 at 11:08 PM
@Rebekah...
#1. There's no difference if they actually kissed, it was the girl's idea, or whatever....the point is that it's suggesting lesbianism and it's on national TV.
#2. JITB isn't "poking fun" at anyone...they're using the crude, shallow tactics themselves in an effort to fit into the rest of sex-crazed America...therefore hopefully equalling more sales. There isn't even a hint of sarcasm in the commercial, which would've suggested that they were poking fun at other companies.
#3. You're showing us how much of a classless person you are with D and E. The author of this article did nothing wrong and doesn't deserve to be called any names. The article is dead on!
Posted by: Ryan Peterson | August 01, 2010 at 03:23 AM